The
very first step in making a website is to choose a good domain name on which it
will reside. I have seen many webmasters doing a little bit of extra work due
to the domain name they are using for the web sites. If the domain name is good
enough then the traffic is surely going to come and without traffic the website
is more or less worthless. If someone is not going to see the site then there
is no meaning in making one.
So how to take the advantage of
good domain names and convert them into regular traffic. Everything doesn’t
lies in the domain name itself the on page content is also a big factor when it
comes to converting your visitor into a returning visitor.
Let’s
start this with choosing a good domain name for your site. When you choose a
domain name make sure it is related to the theme of your site. For example: If
you are making an online toys shop then choose something related to it with
words like toys and shop in the domain name itself. This helps in bringing the
type in traffic that are looking for that kind of site and it also helps in
ranking your site in search engines by targeting the keywords in the domain
name itself.
The
TLD of the domain name should also be selected properly. The most common one
and the popular one is “.com” so if there is the .com version of that domain
name available then it will be the best choice in most of the cases.
If
you are branding a domain name due to some reasons of trademarks or unavailability
of a proper domain name then try to select the shorter domain name. The shorter
domain name is easy to type in and also easy to remember. It should also be pronounceable
one, so that people can remember it as a word in their mind.
The
word of mouth marketing does depend on this factor. Imagine a friend telling
his other friend to check out your website. The other friend goes home and
types in your domain name in the address bar of the browser, but if it was too
confusing then he won’t remember what it was.
For
other domain name ideas just imagine yourself as a person who is interested in
buying the product or services that your own site is offering. Imagine what
would a visitor type in or search for if he or she wants to find your site.
Make a list of that keywords and then go to some domain name availability
checking tool and try them out. If you are good at SEO and would like to take
advantage of the keywords in the domain name then do the keyword research to
start with and include those keywords in the list. After checking for
availability, if there are some domains available then place them into another
list and after that available domains list is ready try the TLD check, length
check and the SEO of the domain check.
Now
you will have a shorter list on your hands and you can select register the
domain name easily from the remaining domains.
Thank you for these explanations, great job.
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